Teton Ridge Acquires The Cowboy Channel, Strengthens Hold on Western Sports
Teton Ridge has acquired The Cowboy Channel, The Cowgirl Channel, and Cowboy Channel+ from Rural Media Group, cementing its position as the largest rights holder in Western sports. This acquisition includes an exclusive licensing agreement with the Professional Rodeo Cowboys Association (PRCA), granting coverage of over 600 sanctioned rodeos, including marquee events like the National […]
Teton Ridge Acquires The Cowboy Channel and The Cowgirl Channel to Expand Western Sports Presence
Teton Ridge has acquired The Cowboy Channel, The Cowgirl Channel, and streaming platform Cowboy Channel+ from Rural Media Group, solidifying its position as the largest media rights holder of Western sports. The channels collectively reach over 100 million viewers across social, digital, and linear platforms, broadcasting more than 600 live rodeo events annually. Teton Ridge’s […]
