Teton Ridge Acquires The Cowboy Channel, Strengthens Hold on Western Sports

Teton Ridge has acquired The Cowboy Channel, The Cowgirl Channel, and Cowboy Channel+ from Rural Media Group, cementing its position as the largest rights holder in Western sports. This acquisition includes an exclusive licensing agreement with the Professional Rodeo Cowboys Association (PRCA), granting coverage of over 600 sanctioned rodeos, including marquee events like the National […]