WESTERN SHOPPING.
RODEO ENERGY.
Cowboy Christmas turns the Las Vegas Convention Center into more than half a million square feet of western style, live entertainment and next-generation rodeo.
The official Wrangler NFR gift show • South Halls, Las Vegas Convention Center
Everything you need before you go.
Come for the shopping; stay for the shows, podcasts, food, Santa visits and youth rodeo. The size is part of the magic—and the reason a simple plan makes the day much better.
Six experiences worth finding.
Use the hall levels as your mental map. The biggest attractions are spread across Level 1, Level 2 and the Platinum Lot.
Cinch Cowboy Commons
Acoustic performances, live rodeo podcasts and replays of the previous night’s NFR action in the remodeled east lobby.
Tito’s Rodeo Saloon
A lively stop for specialty drinks and a reset before the next aisle, stage show or shopping mission.
Ariat Rodeo Live Stage
Free daily programming with music, personalities, western conservation, interviews and variety entertainment.
Bites & Brews
A convenient food-and-drink break beside the live stage—ideal for refueling without leaving the show.
Cowboy Christmas Village
Holiday photo walls, letters to Santa and daily Santa appearances from 11 a.m. to 2 p.m.
Wrangler Rodeo Arena
A purpose-built tent hosting the YETI Junior NFR and the next generation of rodeo competitors.
What you can find across 375+ booths.
Search the official exhibitor directory before the trip, save must-visit booth numbers and leave room for discoveries. With two levels, backtracking can eat your day.
Ariat Rodeo Live Stage schedule.
The Level 2 stage gives you a clean rhythm for the visit: shop a section, catch a show, take a food break, then move to the next group of booths.
| Time | Ariat Rodeo Live Stage program |
|---|---|
| 10:00 a.m. | Acoustic Hour presented by Levi’s |
| 11:00 a.m. | RMEF’s Conserving Country with Shane Minor and Garrison Allen |
| 12:00 p.m. | Mic Drop with Matt Merritt |
| 1:00 p.m. | Storme Sessions with Storme Warren |
| 2:00 p.m. | Variety Show |
The future of rodeo is already here.
Step outside to the Wrangler Rodeo Arena in the Platinum Lot for qualifiers and finals across nine youth events. It adds real competition energy to a day that could otherwise be all shopping.
Turn a huge show into an easy day.
This sample plan balances serious shopping with the experiences that make Cowboy Christmas memorable. Adjust it around your must-visit exhibitors and stage interests.
Start upstairs
Arrive near opening, collect the current map and cover priority Level 2 booths while aisles are calm.
Stage + Santa
Catch live programming; families can pair it with the Cowboy Christmas Village.
Eat and reset
Use Bites & Brews, review purchases and choose the most important remaining aisles.
Junior NFR
Finish with youth rodeo or return to Level 1 for official gear and final shopping.
Know the hall before you leave the hotel.
The show occupies the Las Vegas Convention Center South Halls, not the Thomas & Mack Center. Put the full address in your map and check current transit, rideshare and parking guidance on event day.
Save the address
Las Vegas Convention Center South Halls, 3150 Paradise Road, Las Vegas, NV 89109.
Use the current map
Booth locations and featured areas span two levels. Use official signage and the current exhibitor map.
Carry light
Wear comfortable shoes and bring only what you need; oversized purchases are easier late in the visit.
Fast answers before the doors open.
The current official event site should be your final authority for late program, exhibitor and access changes.
BUILD YOUR 2026 NFR DAY.
Shop Cowboy Christmas, then make the 5:45 p.m. performance part of the same unforgettable Las Vegas day.
This independent visitor guide is based on the official 2026 Cowboy Christmas information and exhibitor directory. Dates, stage guests, exhibitors, booth locations, attractions and access guidance can change. Confirm the latest official information before travel or event-day decisions. Vegas NFR is not affiliated with Cowboy Christmas, the event organizers, PRCA or the Las Vegas Convention Center.
